When Sigmund Freud asked, “What do women want?” he probably didn’t anticipate the firestorm his question would incite. “What do donors want?” seems to be the question behind a series of grants that the Bill and Melinda Gates Foundation recently awarded to two private consulting firms. It’s important to take a step back and remember that while metrics are critical and have their place, they’re only one piece of the puzzle.
What Do Donors Want?
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